Author Kim Young-rok of 'Unknown Wolf', Kyobo Bookstore Gwanghwamun Branch Author Signing Event a Success
- 넥스트챌린지 재단법인
- Jun 7
- 3 min read
Meet the Unknown Wolf with 100 readers… People from all walks of life attend to congratulate

The autograph session for author Kim Young-rok of 'Unknown Wolf' was successfully concluded at Kyobo Bookstore's Gwanghwamun branch on the 16th.
This event was attended by many local government, university, and institutional officials, as well as startup and venture industry professionals, who deeply sympathized with the message of innovation and challenge presented by 'The Unknown Wolf'.
On this day, Chairman Seong Sang-yeop of the Korea Venture Business Association and President Yoon Mi-ok of the Korea Women's Venture Association presented congratulatory bouquets at the event, and over 100 readers visited, proving the hot interest in 'Unknown Wolf', which received a lot of attention as soon as it was published.
Author Kim Young-rok communicated directly with readers and shared the insights and messages contained in the book. 'The Unknown Wolf' presents a direction for the crisis of human civilization and the role of the Korean economy in the AI era and the digital industrial revolution, and is established as a must-read for future entrepreneurs and global leaders.
In particular, author Kim Young-rok, as the CEO of Next Challenge, is leading the startup ecosystem and entrepreneurship education, and is operating various programs to foster innovative talent suitable for the AI era.
Next Challenge celebrated its 6th anniversary and established itself as a global accelerator by recording sales of KRW 10 billion and attracting KRW 80 billion in accumulated government funding.
In addition, it presents a successful role model for the local startup ecosystem and supports effective global expansion. Visiting 7 global countries, it is innovatively introducing AI and entrepreneurship education by opening the Next Challenge School (NCS), the first startup high school in Korea.
Next Challenge School (NCS) provides an environment where youth can grow into global leaders beyond simple learning through global exploration of 7 countries, practical startup entrepreneurship courses, and AI and digital education.
We are also working with global innovative universities and leading AI companies to help students become competitive on the global stage.
NextChallenge is actively supporting startups' global expansion in cooperation with leading global companies such as Google, Intel, Thales, and L'Oréal, and is operating various startup support programs to prepare for the AI and digital economy era.
We are expanding global entrepreneurship education and startup incubation programs in cooperation with governments and universities in nine ASEAN countries, including the United States and Vietnam.
In particular, it opened the 'NextChallenge ASEAN Labs', the first of its kind among foreign institutions, within the 'Vietnam National Innovation Center (NIC)' under the Ministry of Planning and Investment of Vietnam, to support startups and entrepreneurship education not only in Vietnam but also across ASEAN.
Through this, we are strengthening cooperation with government startup support organizations and universities in the nine ASEAN countries and further solidifying the global startup ecosystem.
Kim Young-rok , the head of the Next Challenge Foundation, emphasized, “Startups are a tool of innovation that solves future social problems in the digital AI era,” and “Through the Next Challenge, we will connect the global startup ecosystem and create an innovative future based on the growth model of South Korea’s startup cities.”
Meanwhile, Next Challenge has presented a vision to become the center of fostering entrepreneurship talent in Korea by providing practical entrepreneurship education and global experience to youth, college students, and aspiring entrepreneurs through Next Challenge School.